DF Booking

Web application integrated with the Driving Force website. It enables customers to access various rental vehicle availability checkers, obtain rental rates, and initiate new rental reservations through the Driving Force website. Project for Alata Tech (part of The Driving Force Group of Companies).

My role: defining the scope and application functionality, based on the original business requirements, competitor research, and conducted further research. The allocated time frame was eight design sprints. The expected outcome was a delivery of a set of medium-fidelity wireframes and flows that would represent the full scope of the application.

Research

I started with competitor analysis by researching booking systems of several competitors. I was able to identify weak and strong points of each solution, which was later used when defining my approach.

I also conducted several interviews with users. Collected notes were synthesized as user personas.

Key findings included the discovery of 3 distinctive types of users with small but significant similarities between their journeys: Retail Customer, Commercial Customer, and Guest.

Synthesis

Based on research results, I defined a set of user scenarios in the form of short stories describing user journeys. I was also able to identify key pain points that were formulated as the following questions:

• The vehicle I am selecting: is it a particular model or just a type?

• What are those add-ons, and do I really need them?

• How much is the whole rental going to cost me?

The findings guided the final design by defining the desired interactions and the scope of data presented to the users.

Ideation

The next step involved defining information architecture and task flows in the form of diagrams. This was done to identify crucial pieces of data and relationships between them, and establish the sequence of actions and events based on the results of research and synthesis.

Designed UI flow established the sequence and structure of screens and connections that guide various types of users through the application. I created logical, intuitive paths that help users complete tasks efficiently and quickly.

Design

In the last step, I created the medium-fidelity wireframes. Future high-fidelity designs will utilize components and rules defined by AL DS (AL Design System).

Previously identified pain points were addressed by the introduction of specific elements and information boxes. Defined user scenarios for various types of customers were tested using wireframes. Tests confirmed that pain points were addressed correctly. Other identified changes were implemented.

Next Steps

The design was delivered as a set of medium-fidelity annotated wireframes, accompanied by a set of flows and diagrams. These were presented to the stakeholders. The design is currently in this state, awaiting the green light for the final design stage: high-fidelity wireframe creation. Once this is completed, the design will be handed over for implementation.