US Wholesale

Web application specifically tailored for US branches of the vehicle sales business. Its primary functions include inventory management, the bulk generation of sales documents, the monitoring of the sales process, and the tracking of revenue. Component of the Alata LINK Suite. Project for Alata Tech (part of The Driving Force Group of Companies).

My role: defining the scope and application functionality, aligning them with the original business requirements, and conducting further research. The allocated timeframe was ten design sprints, with the objective of delivering a set of high-fidelity wireframes organized into flows that would represent the minimum viable product (MVP). The application was intended to facilitate the primary operations at that time performed manually, such as the generation of bulk documentation.

Research

I conducted several interviews with Users and Stakeholders. Collected notes were synthesized as user personas: Wholesaler, Branch Manager, and Accountant.

Synthesis

Based on research results, I defined a set of activity scenarios in the form of short stories describing user journeys through identified activities: 

• Browsing available Assets,

• Creating new Deals,

• Adding Assets to existing Deals,

• Browsing Deals,

• Generating sale documentation for selected Deals and updating Deal statuses,

• Cancelling Deals.

The findings guided the final design by defining the desired interactions and the scope of data presented to the users.

Ideation

The next step involved defining task flows. This was done to identify and establish the sequence of actions and events based on the results of research and synthesis.

Designed UI flow established the sequence and structure of screens, modals and connections that guide users through the application. I created logical, intuitive paths that help users complete tasks efficiently and quick.

Design

In the last step, I created the high-fidelity wireframes utilizing components and rules defined for this specific application. Wireframes were organized in the flows reflecting identified activities.

Defined activity scenarios were tested using high-fidelity wireframes that were combined into a clickable prototype. The identified changes were implemented.

Handover

The comprehensive design, encompassing the prototype, all flows, diagrams, and annotated wireframes, was presented and distributed to the development team. Furthermore, I contributed to Jira ticket creation, providing additional design-related input and ensuring that every element of the prepared design was meticulously incorporated.

Subsequently, I participated in the final testing and quality assurance phase to ascertain whether all functional and visual aspects were accurately implemented.